What have you learnt from Your audience feedback?

How I gathered my audience feedback..

To collect feedback for my ancillary products I printed off copies of the poster and magazine cover and showed them to people before they watched the trailer. I asked them what they thought were good and bad about them. Here are some of the comments I received:


Ancillary Tasks

Strengths:

Typical conventions used e.g. use of girl on front of both products as she is a main character, Title and tagline.
The images are happy- this is clever as the trailer is then scary and bad and you want to know the full story.

It is Interesting; eye catching fonts and colours, like the lighting used for both, quite dark which is creepy.




Weaknesses:

All products should have used same font
Didnt think tagline was very effective

Think that should have shown the girls face in the trailer seeing as she was used so much for your poster and magazine, then the audience would make the link better.


To collect feedback for my actual teaser trailer I got two friends who don't go to my college and are of the age group our product was aimed at to watch the trailer and then I videoed their answers on my Blackberry mobile phone. I then sent these videos via bluetooth to my computer and then could upload them to my YouTube account to then embed them onto here. Below are the videos, I'm also going to write down what they said next to the video as the sound quality is not as loud on the computer as on my phone so it is quite hard to hear what they are saying in parts.





Lizi: "Overall I thought it was really good, in the first scene you could tell it was for a horror film, thought the music fitted it really well and was the right genre. Really liked the dark colours and liked the bit with the handheld camera as you could tell it was from her point of view. Only thing I would do was maybe add some dialouge into the trailer but then a lot of trailers don't. But overall I thought it was really good."










Lauren : "Well I really enjoyed watching it, I thought the beginning was really good as it caught your eye. The storyline started off really well with the girl walking in and this kind of gripped you. I thought the change of music was really good and how the tempo changed, I recognised the song so this made me think this would be something I would want to watch. Really liked all the flashing images and stuff and you could feel that the girl was really scared and you could see it from her point of view. I liked the drive off at the end, it makes you think its something you want to watch so you could see what happens and it left the trailer on a cliffhanger. I think I would like to watch the film in full but I like the clip so yeah cool!"


From what Lauren and Lizi have said overall I think my tailer was a success with them and they both appear to have enjoyed it and both agreed that it was a good trailer. This is encouraging for me as they are of th ae-group we targeted so it is nice to know they did like it!  From what they both said I think one of their favourite bits was with the handheld camera effect we used as they both said they liked the way it was from her point of view. The music was another great success, Lizi said it fitted the genre of our trailer really well which is what we desparately wanted it to do. The fact that Lauren also knew the song was another good thing for us because the whole trailer is ticking all the boxes for people of the age group we targeted. I think the dark colours we used were successful along with the lighting as they both commented on these. The only critisicm we got was about the fact there was no dialouge at all in the trailer, I think if I was to make this trailer again I would include a small bit of dialouge in it.




Overall

When real products are made they are usually test screened to a focus group, given feedback and sometimes elements are changed if necessary. However due to time constraints we were unable to do this, overall I am very happy with the feedback we received, the audience had hardly anything bad to say about our products, the audience also agreed that they would go and watch the film, which is a bonus as this is the audience we are targeting our products at. If we had a bit more time, we could have gone back and looked at maybe incorporating some dialouge into our trailer and also showing the girls face in the trailer, to make a stronger link between the products, but excluding that I am very happy with what we have produced.