Friday, 22 January 2010


This was another poster they released before the film came out. The wording 'run. fast' gives a sense of urgency and makes the atmospehere seem more tense. The fact that it is also two separate words makes it seem more tense. It is also in black and this means it stands out on the poster.
The mist we can see in the background creates a sense of spookiness and makes the film seem like its full of mystery. It also supports the tense atmospehere and it is covering most of the city making it seem like the whole city has been affected.

The person we can see running between the rocks is alone which shows a sense of solidarity and this links to a sense of disaster and also gives a clue that the film is going to leave not many people left. Also the way that they have shown him running enhances the tension element of the poster, it also makes the audience feel scared as to what he may be running from. The fact that he is running towards the light also gives a feeling of hope for the audience.

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